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BOOSTING CRAFT, ONE BUSINESS AT A TIME
* Article provided courtesy American Craft, May 2004 Market Insider

Wholesale is the heart of our industry and driven craftspeople tap into it. While wholesaling only accounts for 27% of annual sales, according to a CODA survey, this piece of the pie means $73,373 per year for wholesaling studios versus $35,126 generated by retail alone. The minority is making the majority.

But what do numbers and statistics have to do with how you conduct your business? Quite a lot.

Numbers prove that consumers are once again buying. Numbers show wholesale growth is limitless. And numbers are what the market demands today—more quality craftspeople are needed now than ever before.

You make these numbers a reality and fuel our industry when you mentor others. One great way you can support those you mentor is by recommending them to The Rosen Group's Visiting Artist Program. For a fee, this program allows selected artists to attend the Buyers Market of Amercan Craft, grow in experience through workshops, and expand their business view in a one-on-one session with a business advisor. To reserve your space in the program contact Public Affairs Coordinator Debra Anderson at 410.889.2933 ext. 222 or debraa@rosengrp.com

 

Copyright © 2004 American Craft - The Rosen Group.  All Rights Reserved.