Let's face it -- the web is a competitive market.  Unlike traditional brick-and-mortar storefronts, small businesses find they now must compete with merchants around the corner, and around the world!  It can be a daunting task.  But we can help!

The best advertising campaign is one that is targeted to your market.  What good is blasting your message all over the net -- all the while hoping your message finds its way to your target market? 

Handcrafted Banners specifically caters to artisans of handcrafted products.  We bring you targeted traffic that is already interested in handmade products.  By limiting the types of sites we accept into the network, we are assuring the most qualified leads will make their way to our members' websites.

Studies have shown that a potential customer must be exposed to your advertisement on the average of SEVEN times before making a purchase.  By displaying your message throughout the network -- you will increase your sales potential every time your banner is displayed.

You will place a supplied snip of code on your website. Credits are earned on a 2:1 basis -- meaning, for every (2) times you display the banner exchange code on your site, you will add (1) credit to your banner account. The more credits you earn, the more often your banner will be displayed on other members' sites. Place the code on as many pages as you wish -- noting that the higher the traffic is on those pages, the more banner impressions you will earn!   

The key to any successful ad campaign is to know the basics.  First, know who your customer is, and where they are.  This will help you define where your ad dollars are best spent.  Your ad message should be short and sweet.  Direct them to your website for more information.  Remember that on the average, you should use 50% less text on the web than you would in print. 

Make sure your message is timely to your audience.  Are you selling winter gear in July?  Chances are you won't be successful.  Think like a retailer -- and provide enough advance notice of prime selling seasons that your prospect can take full advantage of your offer.

Select a logo or graphic, and use it consistently.  This creates continuity in your message, and helps consumers identify your brand.  If you use a slogan or tag-line, keep it short and memorable.  Finally, all advertising should contain a strong call to action.  Make your message so compelling that your prospect simply MUST know more!

Handcrafted Banners is a Family-Friendly site.  All members of the network must
be family friendly in order to participate.  We reserve the right to refuse any site we deem is inappropriate for the network's general audience.